How MNCs are using AI for business
Artificial intelligence is concept by which computer is trained and made intelligence to work same as human mind . Machine learning is a programme which is used to make computer intelligent .
In machine learning programme is used for making computer as intelligence, model/pattern is created using historical dataset . Created model/pattern works same as human mind , human mind is empty initially first of all mind is trained using dataset then any human mind can identify or predict future data using created pattern in mind .
In Machine learning programme, code is required ,that code is used for creating empty mind and trained mind for creating pattern/model using historical dataset.
AI used by Netflix, Youtube,Instagram,Facebook and other streaming based company
Netflix, youtube,Instagram,Facebook and other company which provide online content like streaming media or social account to connect each other in the world are using AI for deliver right content to the right user .
These companies use Association and Recommendation technique to provide right content to the user.
Association and recommendation in machine learning:
In online business association and recommendation are two different technique for increase sell.
when any item added to cart flipkart/amazon/myntra and after that item is suggested by online seller that is association.
When any user search for any item then more item related to search is shown by seller that is known as recommendation.
In business for increasing sell of product , it is necessary to understand about customer’s mind . For increase sell , it is necessary to know about product that customer like most , for this customer have to be recommended right product to buy .
For recommendation four approaches are used
- content based recommendation
- collaborative filtering recommendation
- Hybrid recommendation
- context aware recommendation
Flipkart, amazon and other online seller company use recommendation and association to provide right product to the relevant customer .
Unsupervised learning in online business:
In unsupervised learning no any output and label is given to the model, only features are given to the model and model create cluster of same nature data.
Many marketing company use unsupervised learning for segmentation. In market segmentation , company create cluster of most satisfied and loyal customer . company find customer of same nature as satisfied customer to provide right and relevant product to the right customer .
facebook and instagram also use unsupervised learning to provide ads to the right person.
Thanks for reading , clap if you like this post
